Morris County Home Staging Lore Leads to a Boffo Opening

themenardgroup Buying, Marketing, Morris county, North Jersey, Selling, Staging

Staging. It’s not a coincidence that the same word is used in both dramatic undertakings and North Jersey residential real estate preparation. Both describe preparations that seek to establish a feeling within the beholder. Of course, staging for Morris County home showings differs fundamentally from its theatrical homonym. With our kind of staging, the presentation is real—not make-believe. That’s not …

7 Financial Results Morris County FSBO Sellers May Face

themenardgroup Buying, Marketing, Morris county, North Jersey

Once you have decided to sell your North Jersey home, one of your first action items is to recruit a top sales team. About 90% of sellers choose a licensed REALTOR® to head up their effort—not just because it’s the popular thing to do, but because the alternatives are few. You could recruit a business person from some other discipline, …

In Summer Heat, Make Morris County Open Houses Comfortable

themenardgroup Buying, Marketing, Morris county, North Jersey

If you happened upon the Weather Channel’s site last week and were greeted with headlines like, “Massive Heat Dome Inbound” and “Excessive Heat in the East and West,” it could have let you feel better about our North Jersey’s own weather. After all, what do you expect from August in Morris County? At least we weren’t under a massive heat …

Nail-Biting Time and Your Morris County Home Inspection

themenardgroup Buying, Morris county, North Jersey

It’s probably just an inevitable part of the human condition. For almost everyone, awaiting any Morris County home inspection is pure, unadulterated jitters time. Nail-biting time. Edge-of-your-seat time. It isn’t because anyone seriously expects any of our North Jersey home inspectors to be ogres. Certainly the inspectors I recommend are uniformly courteous, professional, and quite empathetic. They should be empathetic, …

Homeownership News Gets Morris County Readers’ Attention

themenardgroup Buying, Marketing, Morris county, Mortgage rates, North Jersey

For Morris County real estate watchers, it was The Washington Post that came up with the most interesting angle on last week’s most commented-upon real estate headline—which was that across the U.S., home ownership rates had slipped to 1960s levels. CNBC went with the straight numbers (“Home ownership rates drop to 63.4%”); while website zerohedge decided on a more attention-grabbing …

Do-It-Yourself Morris County Home Marketing—a Bridge Too Far

themenardgroup Buying, Marketing, Morris county, North Jersey

As a way to have fun and save money at the same time, the “Do-It-Yourself” approach has millions of enthusiasts. Any number of Morris County residents can be found on weekday evenings and Saturdays and Sundays, tinkering in garage workshops or atop ladders, “Doing-It-Themselves” with hammers, saws, and paintbrushes. There is no shortage of guides and gurus to spark creativity …

Homemade Ideas for a Memorable Morris County Open House

themenardgroup Buying, Garden State, Marketing, Morris county, North Jersey, Selling, Selling your home, Staging

Fresh baked chocolate chip cookies at your Morris County open house? It’s been a standard for open houses everywhere and forever, but if the goal is to make your property and its open house a standout, it’s a solution hardly in sync with the goal. Cheese and crackers? C’mon—does anyone really want dubious-looking cheese and cold cuts that have been …

Morris County Google Searchers Find Mortgage Rate News Puzzle

themenardgroup Buying, Morris county, Mortgage rates, North Jersey

If you were one of those homeowners in Morris County who happened to consult Google for “mortgage rate news” over the weekend, you might have been puzzled by the top two results. Fortune got the top spot, with an article headlined, “Your 30-Year Mortgage Rate Should Be Lower Than It Is Now.” That might have rightfully ruffled your feathers. After …

Top 10 4th of July Brain-Teasers for Morris County Homeowners

themenardgroup Buying, Morris county, North Jersey, Selling

Our Morris County’s 4th of July is one of the holidays that has something for everyone. For kids, it has the intensely exciting buildup to the fireworks—whether overhead or just on TV. They’re one of the high points, not just of the summer, but of the whole year! I mean: colored explosions up in the sky!!! For the kids, it …

Open-Plan Kitchens Draw More Praise than Ire

themenardgroup Buying, Garden State, Morris county, North Jersey, Selling, Selling your home, Staging

Any idea that’s worth a darn can stand up to scrutiny, so when the real estate industry’s leading periodical, Realtor.com, first posted the “I Hate the Open-Plan Kitchen” article, it wouldn’t have been a dereliction of duty for home design aficionados to go ahead and read it. That’s true even if (like me¬¬¬ and the majority of Morris County home …