Long Term Strategic Thinking for Selling Your Morris County Home

themenardgroup Uncategorized, Morris county, North Jersey, Downsizing, Investment property, Marketing, Mountain Lakes, Selling your home, Staging, Renovations, Luxury, Luxury Homes, Selling, home improvement

Selling your Morris County home is never something you do on a whim. There can be rare situations when the decision to sell is a sudden one that’s forced by unexpected life circumstances (favorable or not)—but selling your Morris County home is not likely to be the result of some sudden impulse. Since that’s the case, it follows that most …

Making the Most of Morris County House Showings in Summer

themenardgroup Uncategorized, Morris county, North Jersey, Marketing, Mountain Lakes, Relocation, Selling your home, Listing agent, Luxury, Luxury Homes, Selling

When the Morris County weather turns sizzling, you might think that house showings might go better by holding off for milder weather. After all, as the mercury rises, energy levels tend to wilt, so prospective buyers willing to take on a big initiative—like lining up a new house—might seem to be in short supply. You might think that—but the evidence …

Selling Your Morris County Home with Branding

themenardgroup Uncategorized, Morris county, North Jersey, Marketing, Mountain Lakes, Selling your home, Luxury, Luxury Homes, Selling

Selling your Morris County home takes marketing, of course. Highlighting its features—the specific details that the Morris County MLS lists for every property—is only the beginning. The number of bedrooms, square footage, lot size—even the architectural style—all help buyers eliminate offerings that won’t satisfy their housing requirements. These are quantitative marketing specifics that qualify a residence. Most have numbers attached. …

Part Art, Part Science: Your Home’s Morris County Listing

themenardgroup Morris county, Marketing, Selling your home, Listing agent, Selling

The art of selling a home begins with Morris County listings. Much serious study is continuously given to what works best when it comes to listing language and detail, yet a good deal remains a purely creative exercise. That qualifying “somewhat” is necessary because creating a  listing does have a scientific component. In fact, of the two most important elements …

Morris County Home Staging Lore Leads to a Boffo Opening

themenardgroup Buying, Morris county, North Jersey, Marketing, Staging, Selling

Staging. It’s not a coincidence that the same word is used in both dramatic undertakings and North Jersey residential real estate preparation. Both describe preparations that seek to establish a feeling within the beholder. Of course, staging for Morris County home showings differs fundamentally from its theatrical homonym. With our kind of staging, the presentation is real—not make-believe. That’s not …

7 Financial Results Morris County FSBO Sellers May Face

themenardgroup Buying, Morris county, North Jersey, Marketing

Once you have decided to sell your North Jersey home, one of your first action items is to recruit a top sales team. About 90% of sellers choose a licensed REALTOR® to head up their effort—not just because it’s the popular thing to do, but because the alternatives are few. You could recruit a business person from some other discipline, …

In Summer Heat, Make Morris County Open Houses Comfortable

themenardgroup Buying, Morris county, North Jersey, Marketing

If you happened upon the Weather Channel’s site last week and were greeted with headlines like, “Massive Heat Dome Inbound” and “Excessive Heat in the East and West,” it could have let you feel better about our North Jersey’s own weather. After all, what do you expect from August in Morris County? At least we weren’t under a massive heat …

Do-It-Yourself Morris County Home Marketing—a Bridge Too Far

themenardgroup Buying, Morris county, North Jersey, Marketing

As a way to have fun and save money at the same time, the “Do-It-Yourself” approach has millions of enthusiasts. Any number of Morris County residents can be found on weekday evenings and Saturdays and Sundays, tinkering in garage workshops or atop ladders, “Doing-It-Themselves” with hammers, saws, and paintbrushes. There is no shortage of guides and gurus to spark creativity …

Homemade Ideas for a Memorable Morris County Open House

themenardgroup Buying, Morris county, North Jersey, Marketing, Garden State, Selling your home, Staging, Selling

Fresh baked chocolate chip cookies at your Morris County open house? It’s been a standard for open houses everywhere and forever, but if the goal is to make your property and its open house a standout, it’s a solution hardly in sync with the goal. Cheese and crackers? C’mon—does anyone really want dubious-looking cheese and cold cuts that have been …

Top 5 North Jersey Listing Photo Slip-ups Seldom Seen

themenardgroup Buying, Morris county, North Jersey, Garden State, Selling your home, Staging, Selling

One good way my clients get a head start from the word “go!” is the amount of attention their Morris County listing receives. Since that listing is by far the most prominent display piece their property will be presenting to the world of potential buyers, it has to be first-rate. The details must be presented in clear and unambiguous language, …