Last Saturday investment commentator Rebecca Lake presented the kind of analysis that would warm the heart of Morris County rental property proponents. Her report appeared on the U.S. News website under the title “3 Reasons to Invest in Single-Family Rentals.” The piece was all the more persuasive because of its fresh perspective: according to the author, 2019 looks to be an especially advantageous year for rental property investments. Since Lake’s article was aimed at the financial community, it occasionally lapsed into FinanceSpeak like “…there tends to be a ‘beta’ between the rental market and the stock market.” Especially for Morris County investors looking for relief from the stock market’s volatility, that translates into English as “daily swings in stock prices don’t affect real estate investors like equity investors.” The “3 Reasons” in a nutshell: • The 2019 outlook is strong. With demand growing and supply limited (most notably in entry-level housing), one analyst predicts rent increases “landing in the 5%-7% range.” That would outpace even commercial real estate prospects. • Housing is bolstered by low unemployment. (Last Friday’s announcement of surprisingly strong employment numbers reinforces that “bolstering”). • Renter profiles are changing. Renting single-family homes has “become the new norm” among three well-populated consumer groups: renters who lack a home loan down payment; consumers who wish to remain flexible where housing options are concerned; and those who fear that real estate values might soften in the future. As an ironic twist, members in that last group—those who fret about real estate values—might well decide to remain as renters even as they acquire a rental property investment. It would be perfectly logical after they discover that throughout the Great Recession, single-family rentals didn’t have a single down year in occupancy or rental rates. Since every locality differs in rental property performance, Morris County investors are well served when they have access to the market know-how of an experienced local Realtor®. That may not be FinanceSpeak, but it does translate into: call me!