Resources for Sellers
Custom Marketing Plan
Selling your home can be overwhelming and stressful.
Mary Menard’s customized marketing plan pays attention to your needs and what is best for your home and situation. Click here to view a sample video.
Broad Web Presence
Your home will be listed on all KW list hub websites (local, regional and global marketplace.) It will be open for tours 24 hours a day, 7 days a week.
youraddress.com – This website will have numerous photos and in depth descriptions of all your home’s features with links to town, buyer and financial information.
Your home will be featured with an enhanced listing on Realtor.com, Trulia.com and Zillow.com – the top real estate sites. Multiple photos and descriptions will be attached.
A video tour of your home will be produced and linked to various websites. In some cases a drone video will be shot to highlight the property and location.
A wonderful photo campaign by a professional photographer to include wide angle photographs, slide shows, and in some cases, aerial photography with mast.
3 hours of Tweak Design’s staging time will be included when you list your home with The Menard Group. They will work with what you have, rearrange and edit. Your home will be shown at it’s very best!
Brochure & Floorplans
A full color brochure with multiple wide angle photos for potential buyers that would include town and school information. Floor plans will be done of the home and provided online for the buyers.
Inclusion in American Lifestyle Magazine and Mountain Lakes Living Magazine. Selective newspaper advertising locally – Daily Record, Star Ledger, and Neighbor News. Regionally – Wallstreetjournal.com, newyorktimes.com.
Full-color postcard mailing to LOCAL AREAS – your buyer is likely someone moving from a neighboring town and TARGET AREAS – high income earners mailing list: Ridgewood, Summit, Montclair, as well as, NYC.
with NYC offices to target European buyers, top income earners, etc.
Broker open house
Lunch or dessert will be served and your home will be open to brokers on Wednesday 11:30-1:30 after the home lists.
Public open house
We will schedule open houses at a convenient time for you. It is important to schedule one after the home lists. Sunday 1-4pm.
with weekly feedback to include what is happening in the market. I will take a proactive approach in market repositioning to ensure that we are creating energy in the buyer pool. My job is to see trends coming and my experience allows me to do so.
Ongoing updates of the market activity and trends.
Expert negotiating skills are necessary to net you top dollar. A weak negotiator can cost you money.
and guidance through the entire process- attorney review, home inspections, closing certifications. Experience matters. I sweat the small things so you don’t have to. I capably remove potential challenges before they cause an issue.
The Menard Group
takes the team approach. I have a full time assistant and a showing specialist. Tom, my builder husband, is a resource for renovation and addition questions. Together, we meet all the needs of our buyers and sellers. We support you from list to contract to close!
How to price to sell and still make a profit
The asking price you set for your home significantly affects whether you will profit in the sale, how much you will profit and how long your home will sit on the market. Your real estate agent’s knowledge of the overall market and what’s selling – or not selling – will be invaluable in helping you determine the price. The objective is to find a price that the market will bear but won’t leave money on the table.
Here are some points to consider:
Time. Time is not on your side when it comes to real estate. Although many factors influence the outcome, perhaps time is the biggest determinant in whether or not you see a profit and how much you profit. Studies show that the longer a house stays on the market, the less likely it is to sell for the original asking price. Therefore, if your goal is to make money, think about a price that will encourage buyer activity (read: fair market value).
Value vs. Cost
Pricing your home to sell in a timely fashion requires some objectivity. It’s important that you not confuse value with cost – in other words, how much you value your home versus what buyers are willing to pay for it. Don’t place too much emphasis on home improvements when calculating your price, because buyers may not share your taste. For instance, not everyone wants hardwood floors or granite countertops.
Keep it simple.
Because time is of the essence, make it easy for the buyers. Remain flexible on when your agent can schedule showings. Also, avoid putting contingencies on the sale. Though a desirable move-in date makes for a smoother transition between homes, it could cause you to lose the sale altogether.
Increasing your home’s appeal
Remember the 60-second rule: That’s all the time you have to create a winning first impression. Here are some simple to significant ways to maximize your home’s appeal.
- Keep the grass cut and remove all yard clutter.
- Weed and apply fresh mulch to flower beds.
- Apply fresh paint to wooden fences.
- Tighten and clean all door handles.
- Clean windows inside and out.
- Powerwash home’s exterior.
- Ensure all gutters and downspouts are firmly attached and functioning.
- Paint the front door.
- Buy a new welcome mat.
- Place potted flowers near the front door.
- Evaluate the furniture in each room and remove anything that interrupts “the flow” or makes the room appear smaller. Consider renting a storage unit to move items off-site.
- Clean and organize cabinets, closets and bookshelves.
- Clean all light fixtures and ceiling fans.
- Shampoo carpets.
- Remove excessive wall hangings and knick-knacks.
- Repair all plumbing leaks, including faucets and drain traps.
- Make minor repairs (torn screens, sticking doors, cracked caulking).
- Clean or paint walls and ceilings.
- Replace worn cabinet and door knobs.
- Fix or replace discolored grout.
- Replace broken tiles.
- Replace worn countertops.
Special details for showings
- Turn on all the lights.
- Open all drapes and shutters in the daytime.
- Keep pets secured outdoors.
- Buy new towels for bathrooms.
- Buy new bedding for bedrooms.
- Replace old lamps or lampshades.
- Play quiet background music.
- Light the fireplace or clean out the ashes and light a candelabrum.
- Infuse home with a comforting scent, such as apple spice or vanilla.
- Set the dining room table for a fancy dinner party.
- Vacate the property while it is being shown.
Calculate Mortgage Payments
Home Warranty Plans
What is a home warranty?
A home warranty is a service contract that covers the repair or replacement of many of the most frequently occurring breakdowns of home system components and appliances.
Why do I need a home warranty?
Your home is most likely one of your biggest investments. Unexpected repair or replacement costs can easily strain your budget. Plus, finding an approved and insured contractor to solve your problem can be stressful and inconvenient. A home warranty cannot prevent systems or appliances from breaking down, but it can help make covered repairs or replacement easier and less costly.
How does a home warranty work?
When a covered item breaks down, request service by calling your customer service representative at either HMS or AHS. After your service request is received, an approved and insured contractor will contact you to schedule a time to diagnose your problem. Once repair or replacement is complete, you will receive a follow-up customer satisfaction survey regarding the service performed.