Today’s Brave New World of North Jersey Real Estate Marketing

themenardgroup North Jersey, Marketing, Garden State, Selling your home, Listing agent

In Morris County real estate as in many other businesses, successfully drawing the public’s attention, then communicating value, are what separate can-do practitioners from the pack. It’s pigeonholed under “marketing” instead of “selling” because the latter sounds more like a one-on-one activity, whereas “marketing” depicts the kind of effort that goes out to the world at large. The past couple …

Super Bowl Fundamentals—and North Jersey Home Buyers

themenardgroup Buying, Morris county, Mortgage rates, Mountain Lakes, House prices, Garden State

Morris County home buyers may not have been watching the Patriots’ squeaker victory in Sunday’s Super Bowl for the purpose of learning something about real estate, but at least one useful piece of wisdom did become evident: the enduring value of minding the fundamentals. Despite the harrowing last 20 seconds, when the power of Seattle seemed sure to win the …

International Home Buyers Might be North Jersey’s Next Prospects

themenardgroup Morris county, North Jersey, Mountain Lakes, Garden State, GSMLS, International buyers, MLS

New Jersey homeowners could benefit if the influx of international home buyers continues to expand. According to a study from the National Association Realtors®, the trend in that direction has been accelerating. In the most recent release covering the twelve-month period ending last March, foreign nationals are reported to have spent more than $92 billion in the United States for …

4 Reasons North Jersey Real Estate Investments are Worth a Look!

themenardgroup Buying, Morris county, North Jersey, Investment property, Mountain Lakes, Rentals, Vacation property, House prices

Good investors tend to be cautious souls. For those who prior to 2007 had never ventured into the realm of Morris County real estate investments, the ensuing downturn might have been enough to discourage any curiosity about that direction (even if their other investments had also suffered during the global financial crisis). Nonetheless, at this juncture those same cautious investors …

Nightline says Reality TV House Flipping isn’t Realistic

themenardgroup Buying, Morris county, North Jersey, Investment property, Second home, Garden State, Renovations

ABC’s Nightline recently aired an interesting segment about house flipping, which included a magic number that’s probably never been seen before. North Jersey house flippers would have been glued to their TVs if they’d stayed up late enough to catch Nightline, because if authentically magical, it’s a good number to know. The segment was part of a series called “Realty …

Morris County Mortgage Interest Rates Still Slumber…for Now!

themenardgroup Morris county, North Jersey, Mortgage rates, Mountain Lakes

Morris County’s mortgage interest rates have been so low for so long that there is the definite possibility that the real value they represent—for both North Jersey home buyers and sellers—may now be being taken for granted. It’s only natural. If you believe that past history is the best predictor of future performance, last January’s common wisdom that mortgage interest …